Top Digital Marketing Areas as Career Tracks

Hello everyone my name is Santosh Vishwakarma. Today i will tell you Digital Marketing as Career Tracks.
With an understanding of how digital marketers can develop and position their careers, in this post, we would cover the top digital marketing areas which are opening up as Career tracks aspiring professionals.

Top Digital Marketing Areas as Career Tracks


  • SEO Manager: Search Engine Optimization is one of the most popular and sought-after career options for aspiring digital marketers. At the same time, it  requires a lot of patience and skill on a day-to-day level, as the  output is dependant on regular changes in search engines, keyword rules,ranking, etc. Key SEO career areas include SEO Analyst, Web/SEO Copywriter, keyword Strategist, Link Builder.
  • PPC Executive: Most adjacent to a career in SEO is one in Paid Search Marketing which includes careers options like Campaign Analyst, Campaign Manager, Account Manager, Copywriter, etc. With Increasing digital and e-commerce business in india, this is one of the most sought-after careers and supporting this recent spurt is a lot of funding money being pumped in through advertising of start-ups and new age Internet firms.
  • Social Media Marketing: With Social Media gaining highest prominence among digital marketing techniques with wide applications and integrations across other digital marketing areas, multiple career options have opened up in this crucial area. Key profiles include social media analyst, online community manager,communications specialist, apps manager, blogger, social media manager etc. 
  • Content Manager: Content Marketing being touted as the 'next-big-thing' in digital marketing is opening up a lot of interesting positions for digital marketers, key among them being content writers, design and multimedia profiles, web content editors , art directors, content managers, etc. There is also growing demand for professionals who have combined Content +SEO skills sets as both of them together support content creation and discovery for newer leads.
  • UX Designers and Developers: The need for brilliant and contemporary designs to create, develop architecture design, and prototypes is ushering in a wave of career option for UX designers and developers , key among them being UX researchers, visual designer, Interaction designer, information architect , UX managers, UX directors, etc. 
  • E-commerce Management: With e-commerce on a high growth track globally and especially in india, multiple technology, management, marketing and content-related jobs have sprung up in the past two years,prominent of those being e-commerce site development, web and application design, e-commerce payments management, search and display advertising, product marketing,content development, channel management etc.
  •  Affiliate Marketing: Affiliate Marketing, through a specific digital marketing area, has risen in stature with the rise of e-commerce and the possibility to cater to niche and local segments . It thus provides career opportunities (similar to the ones listed above for e-commerce) across multiple workstreams including design, technology content , and commerce.
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